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Coaching, training, resources and support to help you communicate your brand message with confidence and power.

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Branding Books

Who Is Jae-Lex Linsey?

Personal Branding Coach, Mentor, Trainer, Speaker and Author

Jae-Lex Linsey (known simply as Jae to friends and colleagues) is passionate about helping and supporting business owners to flourish.

In addition to providing personal brand coaching and mentoring services, Jae also runs regular business training workshops and speaks inspirationally at business events and seminars.

4 Common Branding Mistakes Business Owners Need To Avoid – Free Guide and Checklist

About Jae-Lex Linsey

Invisible
My Speaking Journey

I had my first experience of public speaking when I was just 8 years of age. I delivered a short Bible talk to an audience of more than 40 congregation members, at my mother’s church. Although I got my words mixed up and burst into tears, with a little encouragement from a gentleman sat on the first row, I completed my speaking assignment to rapturous applause.

That first speaking experience, to be honest, was quite harrowing. However, the exhilaration I felt on completing that first talk was enough for me to do it again, a few weeks later. And, as time progressed and I realised I could actually do this speaking thing well, I learned to enjoy it. And, with the encouragement and coaching from the ministers in my mother’s church, I continued to do short Bible talks throughout my childhood and into my early twenties.

As I progressed through my early working career, I took every opportunity I could to speak and hone my speaking skills. This included presenting to Company Directors and Board Members; and training team colleagues, in a classroom setting.

I started my entrepreneurial journey in my mid-twenties, working with a number of Multi-Level Marketing organisations up until my mid-thirties. During that time, I was able to train my own team members, and also speak at larger Business Opportunity Meetings, presenting to audiences within the hundreds.

I became a full-time business owner in 2008 and have taken every opportunity to speak at and host networking events since that year, up into the present day.

Most recently, I have acted as Event Host at the Executive Escapes business conference in Malta and am currently the Regional Director (West Midlands) for Part-Time Entrepreneurs’ Network, hosting networking events within Birmingham and the West Midlands area. Additionally, I run regular training workshops, teaching business owners how to create a stronger personal brand; how to network more profitably; and how to speak and present with even greater confidence.

Throughout my speaking career, spanning over 40 years, I have had the privilege of speaking to a wide variety of audiences, of various sizes, from small groups and upwards, on a plethora of subjects. (My largest audience was about 3,000.)

For me, speaking is a symbiotic relationship – between my audience and me. I deliver value, and they reciprocate with positive response and energy that feeds my continued delivery. It is a most beautiful relationship and the reason I am never happier than when I’m front of room or on stage, delivering value.

If you are running an event and in need of an Event Host or Speaker, then check out my Speaking and Event Hosting pages, to find out more about how I can add value to your event, as either a Speaker or Event Host.

My Branding and Web Design Journey

Right from my childhood, I’ve always been both technically-minded and creative. Little wonder then I developed a passion for designing brands and websites.

However, I’ve had my own learning curve to climb. Along my entrepreneurial journey I’ve made a good many mistakes and faux pas. And I’ve learned valuable lessons from each of them.

Through personal experience, I have come to understand just how challenging and costly it can be to master the art of creating and establishing your brand, especially when you’re new to business.

Hence, it has become a passion of mine, to guide other business owners through the minefield of branding, helping them to avoid the pains and pitfalls and, instead, to establish their brand and flourish online.

Although I learned computer programming at college, the internet wasn’t around back then. And everything I have learned about web design is self-taught, building on the foundation of my computing background.

When I built my very first website, I did not really have a clue about the correlation between one’s brand and website. I genuinely thought that if I built a website, with lots of affiliate links, I’d get a flood of visitors, all eager to click on those links, making me money in the process. How naive I was!

When I starting my Virtual Assistance practice in 2008, a number of my clients asked me if I could build websites and create flyers and other marketing materials. I found I enjoyed doing this more than the administrative services I was providing as a Virtual Assistant. I was also a lot better at the design works! This is how I got into designing websites, logos and other branding materials, on a professional level.

Around 2015, things were not going well for me. I was struggling to compete in the ever-growing web services industry and I realised I needed to up my game and raise the bar, if I was to stay in this field. After much brain-storming and reverse-engineering of both my own processes and the ‘success formulae’ that others were using, I discovered that there were 4 key areas (Definition, Engagement, Apparatus and Delivery) were business owners frequently fall down, when it comes to branding. This lead me to creating a ‘failure formula’, which I called D.E.A.D. Brand Syndrome™. And, of course, there had to be an antidote to this ‘failure formula’. Hence, my Zest Your Brand™ success system was born.

Most recently, I have written a book called The Branding Nightmare: The Business Owner’s Guide To The Most Common Branding Mistakes And How To Avoid Them. As its title suggests, the book goes into great depth on the most common branding pitfalls, including D.E.A.D. Brand Syndrome™. It then wraps up with an introduction to my Zest Your Brand™ success system.

I also speak about branding at business networking events and seminars; and I teach my success systems in regular workshops.

If you would like to learn more about how I can help you to create a stronger brand for your B2B services business, then check out my Brand Coaching and Rebranding pages. If, on the other hand, you require assistance with the physical manifestations of your brand – such as your website or logo, then visit my Web Design and Logo Design pages.

I Can, I Will, I AM!

The following poem I penned back in 2012 and now forms the basis for my signature talk, of the same title.

“I can do this!
It’s too big an opportunity to miss.
As long as I don’t let me fear deceive me,
As long as I allow myself to believe me.
I CAN do this!

I will do it!
I will follow through, right to the finish!
I will go out there and give it my all,
And when I’m done I will stand tall!
I WILL do it!

I am bringing that moment into the now!
Focused on succeeding, I’ll make my own how!
I’m ready for success, my time has come!
Seizing the moment, I’ve already won!
Yes, I AM the stronger man.
Yes, I CAN, I WILL, and I AM!”

What Others Have Said…

… About Jae As A Speaker

… About Jae’s Workshops

“I attended Jae’s Branding Masterclass, and I’m very glad I did! Not only did Jae provide us with informative and helpful slides, he had also put together a very detailed workbook, which we were asked to complete and fill in as we went along. The workbook proved to be a very valuable tool in helping me assess the strengths of my both my business and myself.”

Janinah Mckenzie

Freelance Marketing and Creative Services

… About Jae On Branding and Web Design

“Jae helped and advised me when I was first starting out in my business. I found him to be very knowledgeable regarding marketing online and using web technologies. “

Pushpa Alexander

Headz Up Business

“Highly recommend Jae-Lex for his brilliant Branding Nightmare Book and branding knowledge. His book is easy to read and has lots of great ideas and things to be aware of.”

Georgina O'Hanlon

GOH Coaching

More Fun Stuff To Know About Me

When I’m not creating my own special magic for my clients, I enjoy poetry, singing and eating out.

I am a published poet, with 3 books to my name.

And I’ve recently completed my first business book – The Branding Nightmare: A Business Owner’s Guide To The Most Common Branding Mistakes And How To Avoid Them.

What I Do For My Clients

  • I speak inspirationally, educating and empowering audience members to reach their personal and/or professional goals.
  • I host and compere business events, warming the audience up and building anticipation for each speaker or performance.
  • I teach, train, coach and mentor entrepreneurs and business professionals to grow themselves and their businesses, especially in the areas of personal branding, networking and confident speaking.
  • I build stunning, professional-looking and client-attractive websites for business-to-business services providers.

What/Who I Am Looking For

Who do you know who:

  • Is in need of a keynote speaker, to speak either inspirationally or on the subject of business growth and personal branding?
  • Is running a business event and in need of an event host/MC, who will engage their audience, enabling the event to flow smoothly and with greater energy?
  • Is at a stuck point with their personal branding?
  • Wants to learn to speak fearlessly, with greater authority, confidence and power?
  • Wants a website that uniquely speaks their brand and attracts their ideal clients with even greater ease?

If you fit into one or more of the above categories – or you know someone else who does – then I would very much like to connect with you and discuss how I can help.

Contact Jae

  0330 159 6148 (UK)
  +44 121 314 3462 (Worldwide)

Let's Connect

  /JaeLex.Linsey
  /in/jaelexlinsey
  @AskJaelex
  /JaelexTV

Ask Jae A Question...

See Jae's Calendar

Let's meet up over Skype or face-to-face, to discuss your business needs. View my calendar and book a meeting time and date that suits you.

Book Your Free Online Coaching Taster Session, Now!

Book a free, no obligation taster coaching session with me. In this 20 minute coaching session we will discuss your current business needs and challenges, and cover a few simple branding principles to help you get your brand on the right track.

Simply complete the short booking questionnaire below, after which you will be redirected to my online calendar.

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