The Branding Nightmare

The Business Owner’s Guide To The Most Common Branding Mistakes And How To Avoid Them


Whether you’re a business starter or an established entrepreneur, your brand is crucial to the success of your business. This book provides a simple guide to creating and establishing a strong and thriving brand that will help you attract new clients with ease.

SKU: 34955 Category:


Why Read This The Branding Nightmare?

Branding is the foundation of a successful business. If you want your business to thrive amidst your competitors, you need to stand out with a strong brand.

The Branding Nightmare will take you on a journey, guiding you around and past the most common branding pitfalls made by business owners – both new and established; guiding you onto the road to success. You will learn:

  • What branding is and what it is not;
  • The most common website mistakes;
  • Networking faux pas that business owners frequently make;
  • How your mindset (and that of your staff/team) can make or break your brand’s success;
  • How to rectify your branding mistakes;
  • How to inject some extra zest into your brand to re-invigorate it and bring it back to life.

Whether you’re an established business owner or just starting out, The Branding Nightmare will be your Go-To Guide to ensure your branding is on point and attracting the right people to your business.

This book that will teach you how to build a strong, client-attractive brand for your business.

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Critical Reviews

Read what respected industry experts have said about the book…

The Branding Nightmare is the book for all who consider themselves as having a brand, whether business, professional or personal. Informative and relatable, The Branding Nightmare guides you through the many pitfalls faced when building, reviewing or enhancing a brand. Jae has found a delicate balance in his writing style and created a go-to guide for both the branding expert and the novice.

Catherine Labinjo

The Excellence Coach

A great book for start-up and established business owners alike who want to raise their branding game, be more visible and aim for market leadership!

Kelly Teasdale

Global Marketer, Communications Expert and Business Growth Coach / Speaker

I wish this book could have been written years ago…. it is packed with simple, easy to apply tips and techniques in plain language that ‘even I’ can understand. I re-read very few books but this is one that will get read again and again!

David Hyner

Motivational & Goal Setting Speaker

Jae-Lex has written an engaging, easy to read book, which takes the reader through the concepts and pitfalls of Branding. In doing so he successfully debunks common myths and misconceptions, while putting Branding into context against Marketing and Selling. This is his story, anchored in his direct experience, and amplified by client and network connections’ stories. This book is a great starting point for any new business; however, it works equally well for established ones, especially if they are stuck in a rut, as this should help them escape the nightmare of bad, ineffectual Branding undermining their marketing efforts and costing them sales. Start-ups will also benefit from the general business hints and tips scattered throughout. I urge readers to take action after reading this book, then revisit it periodically to check how well they are doing in this important aspect.

John Holder

Business Growth Consultant, Author of Stop Wasting Money on Ineffectual Marketing: 10 Secrets That Coaches & Marketing Experts Won’t Tell You!

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About The Author – Jae-Lex Linsey

Jae-Lex Linsey is a Business Growth Trainer and Speaker. With over a decade’s worth of experience in branding and business growth, he teaches and trains business owners on how to succeed in business, from the ground up.

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Get A Sneak Preview!

Read the first two chapters, below.

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“Your Brand Is More Than A Nice Logo And; Fancy Website!”

These days, with so many intuitive online tools, it’s easy to get a logo and website up within a few days. You can even do it yourself! But if these essential branding tools are not done right, you’ll end up wasting a lot of time, effort and money.

It pays to get professional help and guidance, to ensure your logo, graphics and website do more than just look nice. With expert help, these branding tools will bring your brand alive, turning it into a client magnet.